Note:
- Make sue you select Facebook Ads only in the BigQuery Query builder or in the Klipfolio data source builder.
- When you want to see all the available Facebook Ads metrics in your Google Data Studio report or template, make sure you use the Cervinodata Facebook Ads connector.
List of available Facebook Ads metrics for Google Data Studio (and other destinations)
There are all the Facebook Ads metrics available through Cervinodata for Google Data Studio, Klipfolio, Google BigQuery and in Cervinodata's API clients.
Cross-platform metrics
The metrics below are Facebook Ads specific metrics on top of the Cross-platform blended metrics. See the cross-platform metrics here
Facebook Ads specific metrics
Facebook Ads interface name |
Cervinodata name |
Facebook Ads API reference name |
Status |
| - | total_actions | - | Discontinued |
| - | offline_conversions | - | Discontinued |
| Page Engagement | page_engagement | actions;action_type=page_engagement | Available |
| Page Likes | page_likes | actions;action_type=like | Available |
| Post Engagement | post_engagement | actions;action_type=post_engagement | Available |
| Post Comments | post_comments | actions;action_type=comment | Available |
| Link Clicks | link_clicks | actions;action_type=link_click | Available |
| Adds of Payment Info | offsite_conversion_fb_pixel_adds_payment_info | actions;action_type=offsite_conversion.fb_pixel_add_payment_info | Available |
| Adds of Payment Info | app_custom_event_fb_mobile_adds_payment_info | actions;action_type=app_custom_event.fb_mobile_add_payment_info | Available |
| Adds of Payment Info | adds_payment_info | actions;action_type=add_payment_info | Available |
| Adds to Cart | offsite_conversion_fb_pixel_adds_to_cart | offsite_conversion.fb_pixel_add_to_cart | Available |
| Adds to Cart | 'omni_adds_to_cart' | actions;action_type=omni_add_to_cart | Available |
| Adds to Cart | app_custom_event_fb_mobile_adds_to_cart | actions;action_type=app_custom_event.fb_mobile_add_to_cart | Available |
| Adds to WishList | offsite_conversion_fb_pixel_adds_to_wishlist | actions;action_type=offsite_conversion.fb_pixel_add_to_wishlist | Available |
| Adds to WishList | app_custom_event_fb_mobile_adds_to_wishlist | actions;action_type=app_custom_event.fb_mobile_add_to_wishlist | Available |
| Adds to WishList | adds_to_wishlist | actions;action_type=add_to_wish_list | Available |
| Applications Submitted | submitted_applications_website | conversions;action_type=submit_application_website | Available |
| Applications Submitted | submitted_applications_total | conversions;action_type=submit_application_total | Available |
| Appointments Scheduled | appointments_scheduled_total | conversions;action_type=schedule_total | Available |
| Checkouts Initiated | offsite_conversion_fb_pixel_initiated_checkouts | actions:action_type=offsite_conversion.fb_pixel_initiated_checkout | Available |
| Checkouts Initiated | app_custom_event_fb_mobile_initiated_checkouts | actions;action_type=app_custom_event.fb_mobile_initiated_checkout | Available |
| Checkouts Initiated | omni_initiated_checkouts | actions;action_type=omni_initiated_checkout | Available |
| Contacts | contacts_total | conversions;action_type=contact_total | Available |
| Content views | offsite_conversion_fb_pixel_views_content | actions;action_type=offsite_conversion.fb_pixel_view_content | Available |
| Content views | onsite_conversion_views_content | actions;action_type=onsite_conversion.view_content | Available |
| Content views | omni_views_content | actions;action_type=omni_view_content | Available |
| Donations | donations_total | conversions;action_type=donate_total | Available |
| Instant Experience View Time | instant_experience_view_time | canvas_avg_view_time | Available |
| Leads | offsite_conversion_fb_pixel_leads | actions;action_type=offsite_conversion.fb_pixel_lead | Available |
| Leads | onsite_conversion_leads_grouped | actions;action_type=onsite_conversion.lead_grouped | Available |
| Leads | 'leads' | actions;action_type=lead | Available |
| Location Searches | finds_location_total | conversions;action_type=find_location_total | Available |
| On-Facebook Workflow Completions | onsite_conversion_flow_completes | actions;action_type=onsite_conversion.flow_complete | Available |
| Outbound Clicks | outbound_clicks | actions;action_type=outbound_click | Available |
| Post Shares | post_shares | actions;action_type=post | Available |
| Products Customized | customized_products_total | conversions;action_type=customize_product_total | Available |
| Purchases | offsite_conversion_fb_pixel_purchases | actions;action_type=offsite_conversion.fb_pixel_purchase | Available |
| Purchases | onsite_conversion_purchases | actions;action_type=onsite_conversion.purchase | Available |
| Purchases | app_custom_event_fb_mobile_purchases | actions;action_type=app_custom_event.fb_mobile_purchases | Available |
| Purchases | omni_purchases | actions;action_type=omni_purchase | Available |
| Purchases value | omni_purchase_value | action_values;action_type=omni_purchase | Available |
| Registrations Completed | offsite_conversion_fb_pixel_completed_registrations | actions;action_type=offsite_conversion.fb_pixel_complete_registration | Available |
| Registrations Completed | app_custom_event_fb_mobile_completed_registrations | actions;action_type=app_custom_event.fb_mobile_complete_registration | Available |
| Registrations Completed | omni_completed_registrations | actions;action_type=omni_complete_registration | Available |
| Searches | offsite_conversion_fb_pixel_searches | actions;action_type=offsite_conversion.fb_pixel_search | Available |
| Searches | app_custom_event_fb_mobile_searches | actions;action_type=app_custom_event.fb_mobile_search | Available |
| Searches | omni_searches | actions;action_type=omni_search | Available |
| Subscriptions | subscriptions_total | conversions;action_type=subscribe_total | Available |
| ThruPlays | thruplays | video_thruplay_watched_actions;action_type=video_view | Available |
| Trials Started | started_trials_website | conversions;action_type=start_trial_website | Available |
| Trials Started | started_trials_total | conversions;action_type=start_trial_total | Available |
| Video Average Play Time | video_average_play_time | video_avg_time_watched_actions;action_type=video_view | Available |