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Available Facebook Ads metrics

Erik van Dorp
  • Updated

Note:

  • Make sure you select Facebook Ads only in the BigQuery Query builder or in the Klipfolio data source builder.
  • When you want to see all the available Facebook Ads metrics in your Looker Studio report or template, make sure you use the Cervinodata Facebook Ads connector. 

List of available Facebook Ads metrics for Looker Studio (and other destinations)

There are all the Facebook Ads metrics available through Cervinodata for Looker Studio, Klipfolio, Google BigQuery and in Cervinodata's API clients.

Cross-platform metrics

The metrics below are Facebook Ads specific metrics on top of the Cross-platform blended metrics (see the cross-platform metrics here). The Looker Studio connectors that Cervinodata provides for Facebook Ads have a number of these metrics default included. The other metrics can be included by you on demand via the Cervinodata web interface (for more info on configuring the fields used by the Looker Studio connectors click here).

Facebook Ads specific metrics

  • Report date
  • Organisation UUID
  • Organisation Name
  • Account ID
  • Account Name
  • Campaign ID
  • Campaign Name
  • Impressions
  • Clicks
  • Conversions
  • Reach
  • Media Cost (amount in micros)
  • Video Views
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 100%
  • Media Cost
  • CPC
  • Cost / Conversion
  • CTR
  • Conversion Rate
  • CPM
  • Page Engagement
  • Page Likes
  • Post Comments
  • Post Engagement
  • Post Reaction
  • Post Shares
  • Thruplays
  • Video Average Play Time
  • Instant Experience View Time
  • Link Clicks
  • Outbound Clicks
  • Offsite Conversion Fb Pixel Adds Payment Info
  • App Custom Event Fb Mobile Adds Payment Info
  • Adds Payment Info
  • Offsite Conversion Fb Pixel Adds To Cart
  • App Custom Event Fb Mobile Adds To Cart
  • Omni Adds To Cart
  • Offsite Conversion Fb Pixel Adds To Wishlist
  • App Custom Event Fb Mobile Adds To Wishlist
  • Adds To Wishlist
  • Submitted Applications Website
  • Submitted Applications Total
  • Appointments Scheduled Total
  • Offsite Conversion Fb Pixel Initiated Checkouts
  • App Custom Event Fb Mobile Initiated Checkouts
  • Omni Initiated Checkouts
  • Contacts Total
  • Offsite Conversion Fb Pixel Views Content
  • Onsite Conversion Views Content
  • Omni Views Content
  • Donations Total
  • Offsite Conversion Fb Pixel Leads
  • Onsite Conversion Leads Grouped
  • Leads
  • Finds Location Total
  • Offline Conversions Other
  • Onsite Conversion Flow Completes
  • Customized Products Total
  • Offsite Conversion Fb Pixel Purchases
  • App Custom Event Fb Mobile Purchases
  • Onsite Conversion Purchases
  • Omni Purchase Value (amount in micros)
  • Omni Purchase Value
  • Omni Purchases
  • Cost / Omni Purchases
  • Offsite Conversion Fb Pixel Completed Registrations
  • App Custom Event Fb Mobile Completed Registrations
  • Omni Completed Registrations
  • Offsite Conversion Fb Pixel Searches
  • App Custom Event Fb Mobile Searches
  • Omni Searches
  • Subscriptions Total
  • Started Trials Website
  • Started Trials Total
  • App Installs
  • Omni App Installs
  • Landing Page Views
  • App Custom Event Fb Mobile Achievement Unlocked
  • App Custom Event Fb Mobile Activate App
  • App Custom Event Fb Mobile Content View
  • App Custom Event Fb Mobile Level Achieved
  • App Custom Event Fb Mobile Rate
  • App Custom Event Fb Mobile Spent Credits
  • App Custom Event Fb Mobile Tutorial Completion
  • App Custom Event Other
  • App Use
  • Checkin
  • Credit Spent
  • Games Plays
  • Offsite Conversion Fb Pixel Custom
  • Onsite Conversion Messaging Block
  • Onsite Conversion Messaging Conversation Started 7d
  • Onsite Conversion Messaging First Reply
  • Onsite Conversion Post Save
  • Photo View
  • Rsvp
  • Contact Website
  • Contact Mobile App
  • Contact Offline
  • Customize Product Website
  • Customize Product Mobile App
  • Customize Product Offline
  • Donate Website
  • Donate On Facebook
  • Donate Mobile App
  • Donate Offline
  • Find Location Website
  • Find Location Mobile App
  • Find Location Offline
  • Schedule Website
  • Schedule Mobile App
  • Schedule Offline
  • Start Trial Mobile App
  • Start Trial Offline
  • Submit Application Mobile App
  • Submit Application Offline
  • Submit Application On Facebook
  • Subscribe Website
  • Subscribe Mobile App
  • Subscribe Offline
  • Recurring Subscription Payment Total
  • Recurring Subscription Payment Website
  • Recurring Subscription Payment Mobile App
  • Recurring Subscription Payment Offline
  • Cancel Subscription Total
  • Cancel Subscription Website
  • Cancel Subscription Mobile App
  • Cancel Subscription Offline
  • Ad Click Mobile App
  • Ad Impression Mobile App
  • Click To Call Call Confirm
  • Leadgen Grouped
  • Omni Achievement Unlocked
  • Omni Activate App
  • Omni Level Achieved
  • Omni Rate
  • Omni Spend Credits
  • Omni Tutorial Completion
  • Omni Custom

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